If you think red light therapy is just for clinics or home use, think again. Today, it’s embraced by professional sports teams, global brands, celebrities, and luxury wellness resorts. This article shows how versatile red light therapy has become—and what that means for everyday users like us.
Sports – Where Every Advantage Matters
In sports, recovery, injury prevention, and performance optimization are key—so it’s no surprise that more and more athletes and teams use red light therapy.
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Erling Haaland, Manchester City’s star striker, reportedly purchased a £15,000 red light bed to boost muscle recovery.
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The San Francisco 49ers (NFL) are a well-known example. The team installed Joovv red light systems in their training and recovery rooms so players could use light-based treatments daily.
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Under Armour has also incorporated Joovv devices into performance and recovery protocols, with multiple athletes using them as part of their daily routine.
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LightStim LED beds are now reportedly found in leagues like the NFL, NBA, WNBA, MMA, and the US Golf Association—athletes using them report faster recovery, reduced soreness, and increased energy.
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In 2023, the Los Angeles Rams announced an official partnership with BioFlex, a red light system manufacturer, showing that light therapy has evolved from a tool into a full brand collaboration in sports.
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NFL players are increasingly using red light to speed up recovery and ease muscle soreness—many team facilities now include dedicated red light rooms.
These examples show that red light is not just a luxury—it’s a strategic tool for gaining a competitive edge.
Luxury Spas, Hotels & Wellness – Light as an Experience
Red light therapy is becoming part of premium wellness experiences, featured in exclusive spa treatments.
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At the Grace Hotel in Santorini, part of Auberge Resorts, red light masks are offered as luxury wellness add-ons.
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The company Body Balance System creates premium light beds used in Las Vegas resorts such as Aria, Bellagio, and Park MGM.
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Some spa centers offer 'zero gravity red light bed' treatments. For example, at one Fairmont hotel spa, guests can try a full-body red light bed experience.
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Red light face masks (LED facemasks) are now trending among high-end travelers. A Forbes article noted that some hotels make them freely available to guests as part of a premium skincare experience.
This reflects how red light therapy has moved beyond medical use—it’s now part of the guest experience and an added value to spa brands.
Celebrities, Beauty & Media – Red Light as a Status Symbol
In media and celebrity culture, red light therapy is often seen as a high-tech beauty hack, part of photo-prep routines or ‘evening diva secrets.’
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Many celebrities use red light masks. Kim Kardashian, Victoria Beckham, Chrissy Teigen, Kate Hudson, and Madonna regularly promote them on Instagram as part of their skincare routines.
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Pete Davidson is one of the latest to use a Solawave 4-in-1 red light therapy device for facial treatments.
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Before events like the Met Gala, multiple celebrities use red light to prep their skin before makeup application.
The Red Light Gag
In the 2025 reboot of The Naked Gun, there’s a humorous scene where a male character receives red light therapy directly on his genitals—a playful nod to the perceived overuse of the technology. Though comedic, it’s telling that red light has even entered the realm of cultural taboos.
What Does This Tell Us, the Everyday Reader?
The wide range of use cases shows that red light therapy isn’t just sci-fi or alternative fluff. It’s a proven, embraced method used in elite sports, luxury wellness, and pop culture alike.
